15 Gram Brand Identity

Case Study

15GRAM BRAND IDENTITY & CAMPAIGN CONCEPTS

Services:

Brand Identity

Marketing Strategies

Campaign Concepts

Client:

15GRAM

Year:

2017

The Scope

The goal was to furnish this foodbox service with a distinctive brand identity, setting it apart in a burgeoning market while facilitating its launch with compelling marketing campaign concepts.

After launching an online shop as an added value service that failed to gain traction, this food recipe platform for publishers contemplated introducing a new foodbox service as an alternative. Teamed up with creative director Ben Van Asbroeck, I was tasked with crafting a brand identity for this foodbox service, aiming to carve out a unique market position while devising primary marketing campaign concepts for its launch.

The Strategy

After a market – and SWOT analyses, together with the client we started implmenting the Brand Building Toolkit. In a step by step process we determined all key elements for the brand its new identity and strategic outlines for future marketing and communication efforts. Building from Unique Selling Propositions, Product Specifications, Rational Advantages, Emotional Reward we determined 3 unique consumer values. These were completed with a clear determination of Tone of Voice, Buyer Persona’s and a Sales Funnel into a document setting the brand for the future.

Additionally, strategic outlines and three campaign concepts were developed to support the launch of this foodbox service. These campaigns targeted the generation of a social media audience, attracting new foodbox users, and encouraging them to become loyal recurring customers deeply connected with the brand.

Discover my brand building toolkit

The Result

“After finalizing the brand identity toolkit and the campaign concepts, the client experienced a successful product launch and activation campaign. Furthermore, the team began implementing effective marketing and sales outreach strategies, targeting pivotal conversion points within the sales funnel with renewed enthusiasm and clear guidelines provided by the strategic brand outlines.”

Case Study