I devised a top-down go-to-market strategy to seamlessly integrate the brand into the Belgian market. This involved creating a structured sales pipeline coupled with targeted outreach efforts. Initially, we focused on high-end establishments such as top-class restaurants, renowned chefs, and influential bartenders to build market influence. With a solid reputation established, we expanded our efforts to include volume-driven venues like quality hotels, restaurants, bars, food groups, and festivals. This strategic approach laid the groundwork for initiating negotiations with top-tier national distributors.