Case Study

BLWRK A BRAND IDENTITY REPOSITIONING

Services:

Brand Identity
Marketing Strategies
Information Flow

Client:

BLWRK Co-working

Year:

2023

The Scope

The objective was to develop a unique brand identity for this green co-working space, allowing it to establish a distinctive market position in a saturated industry and providing clear strategic marketing guidelines.
Following a change in ownership, BLWRK Co-Working sought to redefine its brand identity to differentiate itself in a competitive market. Additionally, the client faced challenges in marketing and communication efforts. Analysis revealed discrepancies between the website’s information flow and user expectations. Thus, the project aimed to rejuvenate BLWRK for long-term success.

The Strategy

After a market – and SWOT analyses, together with the client we started implmenting my Brand Building Toolkit. In a step by step process we determined all key elements for the brand its new identity and strategic outlines for future marketing and communication efforts. Building from Unique Selling Propositions, Product Specifications, Rational Advantages, Emotional Reward we determined 3 unique consumer values. These were completed with a clear determination of Tone of Voice, Buyer Persona’s and a Sales Funnel into a document setting the brand for the future.

DISCOVER MY BRAND BUILDING TOOLKIT

Furthermore, a comprehensive overhaul of the website’s information flow was undertaken to align with the new brand identity. The emphasis was placed on structuring the flow of information based on buyer personas, consumer journeys, and key conversion moments identified within the sales funnel.

The Result

Upon finalizing the BLWRK brand identity and optimizing the information flow, the client successfully revamped their website to meet user expectations. This included the creation of more appealing product offerings. Additionally, the marketing team started succesfully implementing effective strategies targeting key conversion moments within the sales funnel.

What the client says

You don’t have to take my word for it, here is what the client says
“The Fairydusters Brand Building Toolkit comes highly recommended. A brand identity is the corner stone of a successful business. If you are building a company or looking to strengthen your brand, make sure to talk to Fairydusters.”tional On trade market. Happy to recommend.”

Philippe Michiels

CEO

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