Initially, I conducted a brief survey on the current online marketing campaigns, gathering feedback from an audience representing different buyer personas. The consensus was that the campaigns were overly wordy and lacked visual appeal and engaging tone.

As a result, we devised a new, more playful strategic approach. This included highlighting reasons why individuals might stick with their current energy provider, while also prompting users to calculate their energy costs. We utilized a visual style with icons to convey stories within the constraints of online ads.