Case Study

FAIRYDUSTERS DISTRIBUTION 2.0 HYBRID PITCH

Services:

Hybrid Pitches

Client:

Fairydusters

Year:

2024

The Scope

Translate all key benefits of an innovative new distribution model into a simple and compelling hybrid Keynote presentation.
Create a relatable and low-threshold Keynote presentation for use in both human-to-human environments and digital environments, explaining how Distribution 2.0 works, comparing it to classic distribution, and highlighting the benefits for brand owners. This way, one pitch can be used in sales presentations as well as an explainer video serving as the basis for informational and promotional outreach efforts.

The Strategy

To get started, the Keynote presentation was divided into two main themes. The first part explained how Distribution 2.0 works and compared it to classic distribution. In the second part, the presentation switched to a brand owner’s perspective, highlighting the benefits of Distribution 2.0 and comparing them to classic distribution. A simple, iconic, and animated design language was chosen to ensure the Keynote had a low threshold and was easily comprehensible.

Next, the hybrid setup allowed the keynote to be rendered into an explainer video with an AI-generated narrative voiceover. This way, the keynote transformed into an appealing video experience, captivating the user’s attention.

View the keynote explainer video

The Result

Enjoy the result right here!

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